It has been announced today that a casino marketing firm based in Costa Mesa; a city in Orange County, California; Gander Group, has formed a new partnership with American actress and fashion designer Vanessa Williams and the team at Kathy Ireland.
Vanessa Williams is one of the most respected and multi-faceted performers in the entertainment industry.
Reportedly, the deal will see the introduction of a range of fashion items to the global gambling industry, of which Gander Group is highly experienced.
Gander Group has partnered with hundreds of casinos across North America focusing on maximizing their redemption rates, ROI, profit margin, and customer retention.
Josh Blake, chief executive officer of Gander Group commented on the partnership:
“We are thrilled to partner with the incredible artist Vanessa Williams and debut our product line of chic handbags, sophisticated jewellery and fine-quality house wares to casinos worldwide. Vanessa’s impeccable fashion sense and multi-faceted experience in home and fashion design has been instrumental in crafting the new line. It’s an honour for us to collaborate with such a respected icon and present a beautiful and elegant line to casino guests.”
It is reported that the fashion line from Vanessa Williams will be made available to regions in North America before the end of June 2020.
Vanessa Williams said:
“I am delighted to partner with Gander Group and be a part of their tremendous growth in this specialized industry. What a pleasure, to not only perform at casino theatre venues worldwide, and now, through the partnership with Josh Blake, the incredible team at Gander Group, to also create perfect products that those same casinos will offer as part of the gifting experience. It will be very exciting to meet casino high roller guests who have received my products as gifts… especially after my performances. kathy ireland® Worldwide and SWC are expanding everything that I want to do in every category of my career. My team has an extraordinary focus on more.”
In a joint statement, Kathy Ireland and Stephen Roseberry shared similar sentiments and expressed their excitement at the announcement:
“There is no one in the entertainment community like Vanessa Williams! Her magnificent talents as an actress, singer, dancer, author and designer are exquisitely unique. Vanessa also is, without question, one of the world’s most beautiful women. It is a pleasure to bring limitless opportunities to this extraordinary star.”
Gander Group describes itself as a ‘trend-forward product development and retail merchandising firm grounded in principles and driven to exceed your expectations through personalized strategies’.