An Australian gambling firm Aristocrat Leisure’s casual gaming arm; Big Fish Games, has today co-launched a new hashtag in support of physical distancing and health guidelines from the World Health Organisation to help reduce the spread of covid-19.
The new #PlayAPartTogether is part of a new campaign that Big Fish has joined along with eighteen other firms that encourages users to ‘follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.’
Big Fish Games was sold to Australian slots manufacturer Aristocrat Leisure in 2018 for $990 million. Aristocrat Leisure is the largest gambling machine manufacturer in Australia, and one of the largest manufacturers of slot machines in the world.
The firm announced that ‘Big Fish is sharing the World Health Organization’s (WHO) message on ways to reduce the spread of COVID-19 by encouraging everyone to stay home and #PlayApartTogether!”!’
By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices for the sake of their own health and that of their families and communities. By incorporating COVID-19 self-protection messages into games, the industry is telling the world: “Wherever you are, whatever game you play, you can make a difference.”
Jeff Karp Managing Director and President of Big Fish Games said:
“There has perhaps never been a more pivotal time than present, for solidarity around a cause, such as the one facing us now with COVID-19. Together, with our global community of games publishers and the technical guidance of the World Health Organization, we hope to reach millions of players across our titles with the #PlayApartTogether campaign. Through games like Cooking Craze, Gummy Drop, Decurse and Fairway Solitaire, we can share WHO’s important message of safety while letting our community know that they are not alone. We are all in this together, even if we are apart.”
Aristocrat Leisure is one of the leading iGaming and casual gaming companies in the world. It currently has an estimated revene of $2.5 million. Along with Big Fish Games’ variety of titles, Aristocrat is also famous for its range of slot machine hits, including Dumb & Dumber, Game of Thrones, Mariah Carey, Sharknado, Superman Man of Steel, The Sopranos and The Walking Dead.