Spain – An iGaming operator based in Barcelona with experience in delivering fully licensed, multi-platform online casinos to customers; Alea, has today announced a new partnership deal with dedicated iGaming CRM provider; FAST TRACK.
FAST TRACK is a firm who champions true automation with one central system; FT CRM, a specialist bespoke customer engagement platform that allows online casinos and gaming providers to manage all aspects of communications and rewards from one place and in real time.
Alea, who own and operate award winning slots casino ‘Slots Million’, is a B2C iGaming operator and B2B provider that acquired Lady Lucks from the IGT Group as part of an expansion programme in to the UK market and operates ALEA Play, an iGaming aggregator for online casinos that gives access to over 3000 games from one integration.
Chief executive officer of Alea Pau Puigpelat Barrado commented on the partnership:
“We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”
Chief executive officer of Fast Track Simon Lidzén also shared his views on what the deal means for both firms:
“In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”
FT CRM is specifically designed for iGaming, with a focus on achieving true efficiency in every part of the work process. Teams working in FT CRM achieve 4-5x more output per resource.