Leading iGaming Content Provider Extends Partnership With Independent Bookmaker And Casino Operator

Leading iGaming Content Provider Extends Partnership With Independent Bookmaker And Casino Operator

A leading iGaming content provider and award winning games developer; Pragmatic Play, has today announced that it has agreed to extend and expand its partnership agreement with independent bookmaker and casino operator; BetVictor; formerly Victor Chandler International Limited.

The deal is the result of a continued partnership between the two firms, whereby Pragmatic Play supplies its entire portfolio of slots games to the Gibraltar-based Michael Tabor-owned company, and will now see the content provider provide its Live Casino product to BetVictor customers.

Chief commercial officer at Pragmatic Play Melissa Summerfield commented on the partnership expansion:

“Our Live Casino portfolio is a point of pride in our multi-product offering, and we are delighted to offer it to BetVictor’s customers under an agreement that deepens our partnership.”

Summerfield added details of her excitement and admiration for the bookmaker:

“We have prioritised growing in regulated markets, so it is very exciting for us to expand with such as well-respected UK operator.”

Pragmatic Play’s Live Casino content has continued to go from strength to strength since being launched a year ago, now offering Blackjack, Roulette, including localised and speed variants of this land-based classic, and the recently announced Baccarat.

Turlough Lally of BetVictor said:

“Pragmatic Play’s slot portfolio has been an excellent addition to our offering, so naturally we are thrilled to add their Live Casino content to our offering.”

Lally spoke highly of Pragmatic Play and outlined what the deal means for BetVictor customers:

“Their Live products have a wide scope aimed at players who enjoy a traditional casino experience and also players who enjoy swifter gameplay, whilst also accommodating mobile players. It is a very good fit for us, and we cannot wait to see how our customers react.”

Pragmatic Play’s full portfolio of content, including Slots, Live Casino and Bingo products, are available through a single API integration.

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