Stockholm Headquartered Gaming Group Issue Critical Marketing Advice To Partners

Stockholm Headquartered Gaming Group Issue Critical Marketing Advice To Partners

Stockholm headquartered gaming group; LeoVegas, has today issued a critical marketing advice statement to partners who currently promote the brand in Spain to withdraw all materials and activities with immediate effect in response to the Spanish Ministry of Consumer Affairs enforcing social measures, including a temporary ban of all gambling advertising in Spain.

Ministry of Consumer Affairs is a ministerial department in the Government of Spain responsible for policies regarding the protection and defence of consumer rights, as well as the regulation, authorization, supervision, control and, where appropriate, sanction of state-level gambling and gaming activities.

The measures are part of public protections for vulnerable gamblers in light of the coronavirus crisis in Spain and the  restrictions are expected to last for the duration of the State of Alarm.

LeoVegas, which entered the Spanish gaming market last year, has released guidance for marketing partners effective immediately, including:

The immediate removal of All LeoVegas marketing materials, such as promotional texts, landing page links, banners, logos and any other advertising of offers by LeoVegas intended for the Spanish market.

Any promotional communication with Spanish players, promoting any and all LeoVegas bonuses and campaigns, must cease before the 3rd April.

In addition, it is prohibited to promote LeoVegas products while referencing the Covid-19 crisis, this includes references to lockdowns, staying at home, virus and health.

The firm has also issued a stark warning that it will terminate relationships and agreements with any marketing partner found to be in breach of the regulations.

The measures come just hours after Spain’s coronavirus death toll climbed by 950, which is reported to be the largest daily increase in Covid-19 related deaths and means the country has now had over ten thousand deaths and more than 110,000 infections.

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