A global sports betting and casino platform provider; BtoBet, has announced a diversification strategy for its bookmaker partners, including the introduction of ‘special content’, amid the global coronavirus pandemic that has devastated the sports industry.
The strategy is aimed at mitigating the financial impact of Covid-19 and shifting the reliance on sports betting so that operators can ‘retain their current fold of players, shifting their engagement from pure betting on sports events to other alternative verticals mitigating and avoiding a downfall in revenue’.
As part of the strategy, BtoBet has introduced a daily selection of the most important horse-racing events, new and engaging novelty bet section, extended E-Sports content, boosted odds fantasy league and
a tennis game based on the outcome of more than 1 million matches.
Chief executive officer Alessandro Fried commented on the strategy and said that the current situation highlighted the importance for operators to be flexible, agile, and have at their disposal all the tools needed:
“Nonetheless, throughout these times, we are still investing and pushing to provide bookmakers with the best range of alternative vertical content, while, at the same time, staying focused on delivering a long term plan ensuring our partners will reap benefits by adapting a player-centric approach. I am confident that the current sportsbook shortfall will be just a small blip in the radar for the majority of operators who optimise their business strategies, allowing them to reap major revenue increase opportunities from a wider verticals portfolio in the long run.”
Bookmakers and other operators will also be provided with the opportunity to diversify their business model by integrating a wider content for the Virtuals.
These will encompass games from six leading industry providers natively integrated in the Btobet platform; an Online Casino portfolio consisting of an extensive list of over 8,000 games from over 100 providers and a wide selection of Lotteries, Instant Lotteries, and Jackpots with prizes up to €150 million.
BtoBet’s Neuron Gaming Platform offers one single admin panel and reduces time and labour costs to maximize the effort of delivering the perfect offer to players.