A mobile gaming operator in the UK; LeoVegas, has today announced that it has completed the migration of its UK facing brands, including; Royal Panda, BET UK, Slot Boss and Legs Eleven, from third party systems to its own in-house programme.
The switch means that the group will no longer be reliant on third party operators but instead integrate all brands under one in-house system, reducing the complexity of daily operations. In addition, the migration contributes ‘to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible’.
Chief executive officer of LeoVegas Gustaf Hagman commented on the migration:
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market. I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage.”
Hagman elaborated on details about what the migrations means and the benefits:
“The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app.”
Finally, the groups CEO concluded with comments on the company’s vision for the future:
“We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
LeoVegas’ online casino and sports betting products are licensed and regulated under the service of the Maltese Lottery and Gaming Authority (MGA).