A Malta based online casino operated by MT SecureTrade; Dunder, has today announced that it has signed a new partnership deal with gaming CRM firm Fast Track.
Reportedly, the deal will see the online casino with more than 1600 games, implement the CRM product from Fast Track by the name of FT CRM. A product that is specifically designed for iGaming, with a focus on achieving true efficiency in every part of the work process that can achieve four to five times more output per resource.
Fast Track’s chief executive officer Simon Lidzén commented on the deal:
“Working with innovative brands like Dunder is hugely rewarding for our team. It’s wonderful to see what these operators can achieve with the platform and we get valuable feedback on potential future developments. We anticipate that Dunder will be producing truly innovative player engagements once we are live.”
The system is designed to target players in real-time and can provide tailored promotions and communications during the life-cycle of the player’s activity.
The CRM’s data models allows organisations to shift focus from historic to potential future behaviour, and target players at the right moment.
Chief executive officer of Dunder online casino Thomas Rosander spoke about the importance of choosing the right solution for the business:
“Fast Track CRM is the only tool available that will allow us to work with CRM the same way we do in other aspects of our business. It’s refreshing to partner with a company that truly understands the needs of operators in our industry and provides a solution to the pain points many of us experience when trying to improve our engagement strategies.”
FT CRM is a customer engagement platform, with the capability to perform multiple actions from a single activity. FT CRM is the only tool built specifically for iGaming, with a focus on achieving true efficiency and reducing the number of clicks in every part of the work process.