South Africa – Kiron Interactive, a pioneer in the virtual sports industry established in 2001 as a developer of online virtual racing betting and skill games, has recently announced a double consecutive partnership with global interactive sports betting firm SBTech and Armenia sportsbook provider Digitain.
Kiron Interactive, which has developed some of the market’s leading virtual racing and sports games, has extended its partnership with SBTech and integrated its BetMan platform.
Commercial partnerships director of SBTech Letizia Angelo spoke out about the deal:
“With the rise in popularity of virtuals, the expansion of Kiron’s content available through the SBTech platform is a valuable addition to our offering and will be widely welcomed by our global gaming partners.
Since we first joined forces in 2014 Kiron has been a trusted partner and we look forward to collaborating with them further as its content continues to push the boundaries of innovation in the virtuals vertical.”
In addition, the Johannesburg headquartered company has strengthened Digitain’s comprehensive virtuals portfolio with a selection of rapid-play virtuals that will now be available to more than seventy of Digitain’s operator partners with the firm boosting its unmatched package of alternative betting markets.
Its renowned product suite also provides its global operator network with highly advanced AI-driven personalisation tools that can be easily integrated via the company’s modular and flexible APIs.
Chief executive officer of Digitain Suren Khachatryan commented on the partnership:
“We are delighted to partner with a market-leading virtuals supplier as prestigious as Kiron, particularly at a time when demand for high-quality virtuals content is increasing daily among operators and their players.
This latest agreement sees our offering continue to go from strength-to-strength as we arm clients with a wide and varied range of revenue streams to keep the action going.”
Steven Spartinos of Kiron Interactive responded:
“SBTech has been a valued partner of ours for over five years. Expanding the content range available through BetMan reinforces our business relationship and bolsters its platform with a greater range of our quality virtual content at a crucial time.
The demand for virtuals is growing significantly, and thanks to the flexibility of our platform and speed of integration we have been able to quickly provide our partners with a wide-ranging virtual portfolio that cuts above the competition.
We are thrilled to go live with Digitain, a company whose platform is well-known for operational efficiency and high-tech innovation.
As customer appetite for virtual products continues to grow, Kiron stands ready to deliver a wealth of premium virtual gaming content for the provider’s partners around the globe.”