American corporation that provides gambling products and services to lottery organisations around the world has announced that it has extended its partnership with South Carolina Education Lottery, by winning a new six year contract for its ‘for its performance-focused Scientific Games Enhanced Partnership, otherwise known as SGEP, program to responsibly drive maximum profits for educational programs in the state’.
Scientific Games is the primary provider to ten of the top 0 performing lotteries in the world and has ‘designed and manufactured every instant game sold in South Carolina since the Lottery launched in 2002’.
Executive director of the South Carolina Education Lottery Hogan Brown commented on the partnership extension:
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs”.
The South Carolina Education Lottery selected Scientific Games following a competitive procurement as the best choice to help reach its goals. The new contract, which includes warehousing and distribution services with a new state-of-the-art distribution facility, a next generation lottery mobile app and interactive services, may be extended for one additional year.
Senior vice president of lottery instant products for Scientific Games John Schulz said:
“We are honoured by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio. Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.
Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy. Managing its unique and successful instant game portfolio requires creative game design, innovative play styles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem”
Scientific Games Corporation’s lottery products include instant games, linked games, draw games, interactive and social games and licensed brands.