IGT has been described as a trusted and reliable partner to the Tennessee Education Lottery Corporation as it signs a two year contract extension on top of its existing contract with the lottery firm, which is responsible for the operation of a lottery, and is deemed to be acting in all respects for the benefit of the people of Tennessee.
Tennessee Education Lottery Corporation (TELC) President and CEO Rebecca Hargrove commented:
“IGT has been a trusted and reliable partner to the Tennessee Education Lottery, helping us significantly grow our operation and impact every step of the way since our inception in 2004.
IGT provides unprecedented lottery expertise, and we’re excited to leverage its digital lottery knowledge in the overhaul of our loyalty website and mobile app, making them both more convenient and appealing for players.”
IGT chief operating officer of lottery Jay Gendron said:
“As digital lottery supplier to more than 30 lotteries around the world and first supplier to launch a mobile lottery app in the U.S., IGT has a deep understanding of how multi-channel player engagement and a sophisticated loyalty program can help lotteries achieve their goals and differentiate their offerings.
IGT is pleased to continue applying our expertise in lottery content and platform technology to deliver outstanding experiences for Tennessee Education Lottery players.”
According to reports, under the terms of the deal, IGT will upgrade the Lottery’s loyalty website where players can register for its VIP Rewards Program.
The website will include several of IGT’s PlayLottery loyalty features such as account registration, second chance eligibility, and rewards club.
Upgrades to the Lottery’s mobile app will include the same offerings as the website and a full range of player convenience features allowing users to scan instant and draw game tickets to see if they are winners, check jackpot amounts, learn how to play lottery games, find the nearest retailer, and view all Keno-To-Go drawings and instant ticket games.