USA – New York fantasy sports provider, which offers free-entry real money sports predictions; Boom Sports, has announced that it has secured market access to operate its sportsbook and online casino products in five US states: Ohio, Missouri, Louisiana, Mississippi, and New Mexico.
The firm, which runs its flagship product NBC Sports Predictor in 50 US states, has struck a deal with Penn National Gaming, an American operator of casinos and racetracks, whereby it will receive casino and betting skins in order to operate its own digital products.
Chief executive officer of Boom Sports Stephen A. Murphy commented on the announcement:
“This agreement marks a pivotal moment in the history of Boom Sports. As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers.
We’re thrilled to take this first step with Penn National Gaming in offering premier free-to-play and real-money products for the US gaming industry. We look forward to establishing ourselves as the premier partner in the US casino industry just as we have done for US sports leagues and media companies.”
Boom Sports has established itself as a best-in-class game developer and technology provider, working with such partners as NBC Sports, XFL, and now Penn National Gaming and its partners in NASCAR and Barstool Sports.
President of Boom Sports Med Nadooshan added:
“We look forward to powering the digital products of the leading online casino operators in the world through our innovative game content, casual-friendly user experience, and superior technology. This market access deal allows Boom to get our regulated, real-money products in front of consumers directly so we can make sure our partners get the most proven and successful products.”
In exchange for the sports betting licenses, Boom Sports will not pay any upfront cash but will instead build a series of free-to-play games and products for Penn National. The first product, NASCAR Finish Line, was launched in February and has showcased both live NASCAR contests and eNASCAR contests for NASCAR’s innovative push into esports. The second product, under the Barstool Sports brand, will launch in the coming months.