Since its foundation in 2016, Soft2Bet has grown from an ambitious start-up into a powerful international organisation that became a second home to more than 250 professionals in just four years.
Chief product officer of MiFinity Michael McDevitt commented on the deal:
“We are very excited about the launch of our eWallet with Soft2Bet. This has come about following months of hard work by all the relevant parties and we are really looking forward to growing our partnership further in 2020 and beyond.
Soft2Bet are a global player with strong brands in the online gaming space which complements our shared vision and growth strategy nicely. We look forward to building momentum for the MiFinity platform across all their brands.”
Each of Soft2Bet’s brands is created from scratch using contemporary technologies and implementing industry trends. We keep polishing them with every subsequent release.
Chief commercial officer of Soft2Bet Alberto Pittoni spoke about what the partnership means to his firm:
“Launching MiFinity’s cutting-edge eWallet across our brands will provide our players with a range of options to deposit and cash out their winnings.
Giving our customers the best possible user experience is paramount. Offering a vast array of local payment solutions, along with the best games on the market, is key to our rapid development.”
MiFinity, a global payments provider, offers a range of cost-effective and efficient end-to-end payment solutions including the MiFinity eWallet. MiFinity has evolved into a true ‘omni-channel’ payment provider to the global online payment market.