USA – Chicago based sports betting and Rivers Casino operator; Rush Street Interactive, has today announced the launch of its award winning sportsbook product in Colorado; BetRivers, which is poised to go live within the next couple of hours.
Through its partnership with JP McGill’s Hotel & Casino, located in Cripple Creek, Colorado, BetRivers will offer its players the chance to be among the first sports fans to ever place a legal bet in the state of Colorado.
President of Rush Street Interactive, Richard Schwartz commented on the launch:
“RSI has achieved these strong results in other markets because the family owned US company focuses precisely on what its BetRivers sportsbook players want – a high quality product with exciting sports betting options, knowledgeable customer service, and an overall friendly approach that treats every player with honesty and care.
We are thrilled to debut our BetRivers.com brand in Colorado and offer sports bettors our unique and compelling player experience that our customers in other states already enjoy.
We know sports bettors throughout the state of Colorado are really going to appreciate the ease and convenience of being able to place wagers online from the comfort of their homes. We are eager for Colorado players to give our BetRivers.com web/mobile site a try to see why so many players in other states have chosen to bet with our sportsbook.
We are excited to be a part of history in the state of Colorado with our partner JP McGill’s Hotel & Casino, Cripple Creek, Colorado and wish to thank the Colorado Division of Gaming for granting Rush Street Interactive its regulatory approvals to launch sports betting in the state on the first day when it is legally permitted.”
The BetRivers sportsbook Colorado will also offer its players bets on exciting E-Sport events such as eNascar, League of Legends, and Counter-Strike.
This is consistent with the BetRivers Sportsbook’s goal to offer the greatest variety of betting content available in the state. In addition, BetRivers will be live streaming events daily to give our players the chance to watch events while they bet.
C.E.O of JP McGill’s Hotel and Casino, Cripple Creek, Colorado Larry Hill added:
“Rush Street Interactive has built an outstanding reputation with its top rated online and retail sportsbooks in other states, which was very important to us when choosing them as our partner. That success and expertise is critical and when you combine that with their exceptional customer service and commitment to player integrity and transparency, it was the smart decision to partner with them in launching BetRivers.com in Colorado”.