LeoVegas, the Stockholm based gambling firm dubbed the ‘King of Casino’ has announced today that it is launching its second brand LiveCasino.com, which is tailored towards exclusive live dealer gaming and rivals its current LeoVegas brands LeoVegas and GoGoCasino that offers a live casino product among other sectors; sports betting, mobile gaming, table games and slots.
Live casino gambling is one of the fastest growing gaming products of 2020, particularly since the Coronavirus pandemic as gamblers seek out the real life gaming experience usually offered by local casinos.
The new live casino website has been developed and tailored towards live gaming enthusiasts who love live roulette, live blackjack and live entertainment games such as Monopoly Live and Live Mega Ball.
LeoVegas is setting the bar high with its new brand by offering four of the core features that make casinos stand out: instant deposits, fast payouts, 24 hour customer support and membership registration in less than one minute.
The company is looking to launch more customised gambling brands in the near and distant future that diversify the firm’s brand portfolio and run from its own multibrand unit.
Chief executive officer of LeoVegas Gustaf Hagman commented on the announcement:
“We are proud and excited to launch LiveCasino.com on our proprietary technical platform. The team has done a fantastic job of taking the entire Live Casino experience to a whole new level.”
Hagman, who co-founded the international mobile casino operator brand in 2011 added:
“LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the Group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at Live Casino.”
Finally Hagman concluded by outlining what the new brand is designed to do and who it intends to attract as consumers:
“We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovate way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in Live Casino.”
Reportedly, the live casino market is estimated to be worth around 5 billion Euros this year according to H2 Gambling Capital and is currently in a strong phase of growth.