Two British firms 1×2 Network and First Look Games have cemented their arrangements and undertook a partnership extension as First Look’s white label client area is brought to the forefront.
Reportedly, the deal is in place to ensure that 1×2 Network has comprehensive data to hand so that the gap can be bridged between company, partners and affiliates of the brand.
Director of First Look Games Tom Galanis commented on the partnership extension:
“We are thrilled to have extended our already successful partnership with 1X2 Network and for the developer and its partners to take advantage of our sophisticated white-label client area.
As marketing costs continue to rise, online gambling publishers provide developers with a cost-effective platform to drive awareness among both players and operators and what better way to do that than via a branded client portal that is intuitive and easy to use.”
Introducing the white label client area will make operations easier and enable affiliate publishers to not only easily browse the entire suite of games, but hand-pick data tailored to consumers.
Chief commercial officer of 1×2 Network Kevin Reid shared his thoughts on what the new deal means for both firms:
“We have worked with First Look Games from day one and have already reaped the benefits of using the FLG Library to showcase our games to publishers and operators.
The next logical step was to use the First Look Games white-label client area to make it even easier for operators and affiliates so see the incredible titles that we and our developer partners have to offer. This is great for our in-house studios as well as existing and new third-party partners.”
The companies are already very familiar with each other and have been working together for some time. This new arrangement is cost effective and streamlines activities tailored to specific requirements.
1×2 Network currently has subsidiary brands including: 1×2 Gaming, Leap Virtual Gaming and Iron Dog Studio.
Top games from the network include: Prison Escape, Book Of Merlin, Era Of Gods, Battle Maidens, Diamond Heaven, Ali Baba’s Gold, Secrets of the Nile, Viking Wilds, Dr. Jekyll & Mr. Hyde, Aztec Wilds and Megaways Jack.
View the latest 1×2 Gaming casino bonuses:
View the latest Iron Dog Studio bonuses: