The deal will see a selection of Greentube’s gaming content be introduced to a number of online casino operators that are already partnered with Playtech along with upcoming partnerships.
Games are expected to launch on the Playtech Games Marketplace immediately, which already boasts high quality content from AshGaming, Sunfox, Quickspin and Psiclone Games.
Leading Greentube titles include: Book of Ra deluxe 10, Riches of Babylon, Ghostly Towers, Sparkling Fruit Match 3 and Almighty Jackpots – Realm of Poseidon.
Michael Bauer of Greentube described the benefits of the deal for both firms and what it means for the developer’s future plans:
“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses.
Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.
We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”
Playtech’s Games Marketplace provides ‘access the broadest distribution network in the world.’
Chief operating officer of Playtech Shimon Akad added:
“We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace.
These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans.
Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”