The online poker industry continues to shrink in size following the closure announcement of 32Red Poker.
As poker sites struggle for new customers, the poker landscape looks very different today compared with ten years ago.
Sites such as PokerStars continue to grow and monopolise the market, but smaller brands with fewer customers drop off the map.
Just less than 48 hours ago, 32Red Poker, the poker product arm of the UK renowned gambling brand 32Red, stated that it was closing as early as next week and was no longer accepting new customers.
The closure is timed inline with the shut-down of the Microgaming Poker Network, which powered the 32Red Poker platform for many years.
The Microgaming Poker Network launched in 2003 and was one of the first platforms of its kind and longest serving to an industry that has morphed and grew in to that of what it is today, with mobile poker and social poker at the heart of everything.
The multilingual poker platform offered around the clock poker action with industry leading features, many of which have been replicated in other poker platforms, such as side bets, achievements, mini games and jackpots among others.
However, sites using the Microgaming Poker Network such as 32Red Poker are opting to close its virtual doors rather than find a new poker provider due to the high running costs and low profit margin of some online poker games.
Along with the closure announcement, 32Red Poker has decommissioned the famous Bad Beat Jackpot and stated that unused contributions will be refunded to players, where they can access the banking system of the site and make a withdrawal, or use the funds to play casino and slots games at the provider’s casino product instead.
The closure of 32Red Poker will mark a significant milestone in the online poker industry as the brand joins a long list of disappearing names from the market, including RedKings, Absolute Poker, Doyles Room, Feltstars, Optimus Poker and PokerView among others.
As the online poker industry continues to decrease in size, it is not yet clear whether or not known poker brands that use the Microgaming Poker Network will also cease to exist.
Brands within the Microgaming Poker Network include: Grosvenor Poker, Guts, betsafe, 188Bet, betsson and NordicBet.