32Red, the popular online casino brand and one of the oldest online operators, has announced that it has struck a deal with Fast Track and is looking to enhance player engagement by investing in the firm’s customer relationship management platform.
The online casino provider, part of the Kindred Group, has entered a partnership with Fast Track to integrate its player engagement solution o utilise the advanced tools to compliment their current setup.
Mike Kirwan of the Kindred Group commented on the partnership and why the firm has chosen Fast Track:
“We have had many in-depth discussions with the Fast track team and have been impressed by their attention to detail and the flexibility the FT CRM platform offers. We are confident that our team will be able to further enhance our player engagement using the platform’s extensive features.”
Fast Track is one of the most innovative and advanced systems that is built specifically for the iGaming industry and offers real time data through one central system and incorporates bonuses, rewards, loyalty programs and more.
Simon Lidzén of Fast Track also spoke out about the deal and highlighted the flexibility of the company’s solutions:
“We are looking forward to working with 32Red. They have a fantastic reputation for innovation, along with the wider Kindred Group, and we expect that they will use the flexibility we offer to their advantage with some unique custom integrations.”
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