It has been announced today that the ComeOn Group, operator of over 20 different sports betting and gambling brands, including Comeon Casino, Cherry Casino and Blitzino, has struck a partnership deal with UK based Highlight Games, whose offices are located in London.
The deal is a global agreement based around the supply of Highlight Games’ specialist and innovative products SOCCERBET, NBA Last 60 and IIHF Ice Hockey World Championship to the ComeOn Groups global gaming and betting brands.
Reportedly, the partnership will see the game developers’ innovative products SOCCERBET; in both English and Italian single match and league iterations, NBA Last 60 and IIHF Ice Hockey World Championship become available to customers in New Zealand, Sweden, Poland, Norway, Germany and Finland among others.
ComeOn and Mobilebet are two of the groups’ leading gambling brands where the products will become available.
Lars Thomesen of the ComeOn Group commented on the deal:
“We are the biggest international operator in Sweden and a big player in several other markets because we always strive to offer our players an awesome experience.
In order to do so we want to offer a wide product portfolio with the best products available on the market.
Our brand portfolio holds more than 20 brands and we are happy to partner up with Highlight Games and make their new exciting form of virtual sports available to our players.”
Nick Gardiner of Highlight Games also shared his views on the deal and what it means to his firm:
“Highlight Games is delighted to announce this deal with ComeOn Group which further extends its global footprint.
SOCCERBET has already proven incredibly popular in the territories where it is live, and we expect the international appeal of our new NBA Last 60 and IIHF Ice Hockey World Championship products to mirror this success.
We look forward to working with ComeOn to launch these compelling games in the near future.”