Swedish online gambling firm Betsson, which provides a number of products to gamblers online, including casino, poker, scratch cards and sports betting, has today announced that it is to provide US sports betting services to residents in Colorado.
The company, which has partnered with Dostal Alley Casino, will be entering the US sports betting market early next year in a business to consumer deal to operate within The Centennial State.
Betsson has put in to place a growth strategy within the online gambling industry to enter new regulated markets that it can provide its already successful product base to.
With a particular speciality in sports betting, the firm has made progress in stepping in the right direction to service residents in the United States, pending regulatory approval.
The strategy of the online gambling company is to grow the business with low risk moves that are not only safe on the financial side but also ensure that the investments are sustainable long term.
By making steps to enter the US betting market, Betsson is fulfilling its ambition to build on its International presence and aims to create tailored services that provide the best possible user experience based on regional differences.
Online sports betting has been legal since May 2020 and is rapidly becoming a leading state in the industry, with 10% gambling duty on gross gaming revenue.
According to reports, the betting market in the state of Colorado is estimated to be worth around $200 million per year.
Pontus Lindwall of Betsson shared comments on what the new deal means and how it will help its future growth strategy:
“I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”
CinDee Spellman of Dostal Alley Casino also commented on the new partnership with Betsson:
“As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”