The move comes after the successful launch of the online casino brand in Sweden, one of the most stringent gambling regulated markets in the world.
With a growth strategy in place, GoGoCasino is rolling out internationally as LeoVegas sets its sights on a number of regulated markets and jurisdictions across the world.
Finland is the first country that the casino has launched in after the Swedish launch and the group has stated that its ambition is to ‘make market shares in the target group that values speed and simplicity’.
Gustaf Hagman of the LeoVegas group commented on the launch:
“GoGoCasino is the first new brand to be launched on our proprietary multibrand platform, and it is exciting to see that our customers appreciate the product and experience.
The fact that at GoGoCasino has done so well in the regulated market in Sweden shows our ability to use our proprietary technology to create new, appreciated brands with economies of scale and synergies across the Group.
Finland is the first new market for GoGoCasino outside Sweden, and I am looking forward to scaling up the brand internationally.”
GoGoCasino’s primary aim of operation is to be a multibrand platform that is tailored specifically to the jurisdictions in which it operates.
The launch of the online casino brand follows the group’s successful establishment of its LiveCasino brand that is already operational in major gambling markets such as Canada.