Online global casino operator LeoVegas, has announced today that it has updated its gambling marketing material in Denmark following the release of new guidance from the Danish Gambling Authority.
The guidance, which also affects other casinos operating in Denmark, includes legal details and regulations that must be adhered to under a gambling operators’ duty of disclosure when advertising gambling products.
In light of the new guidance, executive orders mean that operators must meet a standard set of criteria each time they wish to run a marketing campaign to consumers, including informing residents in Denmark of the StopSpillet helpline, the option to self-exclude with ROFUS as well as exhibit the Danish Gambling Authority’s label in connection with their marketing.
In addition to direct marketing campaigns from operators, partners and affiliates of online casinos in Denmark must also adhere to the new guidance, ensuring that the legal line is added or updated on any marketing assets going forward.
The Danish Gambling Authority states:
‘When a gambling operator markets its products on its own platforms and own media, the space is at the gambling operator’s disposal. Thus, the Danish Gambling Authority assess that there is unlimited space to state all the statutory information in a clear and transparent manner… All information must be presented directly alongside the sales promoting arrangement. The information must appear clearly, transparently and comply with the guidelines stated above.’
A copy of the full guidance can be found on the Spillemyndigheden website.