It has been reported that NFL franchise Denver Broncos has partnered with sports betting firm BetMGM in a multi-year sports betting deal that will see a range of premium services offered to fans and a new BetMGM Lounge at Empower Field at Mile High Stadium in Denver, Colorado.
BetMGM, a market leader in the sports betting industry has become the official sports betting partner of the Denver Broncos and will be providing a range of facilities and services in the coming season, including loyalty rewards, VIP packages and premium fan experiences.
Matt Prevost of BetMGM commented on the sports betting deal:
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts. We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favourite football team.”
In addition, the agreement will also include a free mobile game, promotions, signage and marketing materials.
The new BetMGM Lounge will be open to fans over the age of twenty-one and provide live betting odds and app assistance, a premium drinks bar, luxury lounge and exclusive in-stadium promotions.
Mac Freeman, chief commercial officer of the Denver Broncos concluded with details of what the partnership means and why BetMGM was selected:
“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting. Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”
The latest partnership involving BetMGM follows a recently agreed deal between the sportsbook and Midnight Rose Hotel and Casino in Colorado.