It has been announced today that daily fantasy and sports betting provider DraftKings has linked up with Casino Queen to rebrand as ‘DraftKings at Casino Queen’, including its venue in Illinois.
Ezra Kucharz of DraftKings commented on the rebrand:
“We are excited to be working with Casino Queen to bring our premier sports betting experience to the state and its sports fans.
Through this collaboration, we have the opportunity to change how fans engage with the sports they love, while becoming a part of the fabric of Illinois’ rich sports culture.”
According to reports the casino property is thrilled to be rebranding and believes the link-up will enhance both brands at the same time as introducing sports betting via a reputable brand.
Terry Downey of DraftKings at Casino Queen spoke out about the move:
“Casino Queen is thrilled to welcome DraftKings to Illinois, the St. Louis area, and our family. We believe this collaboration will enhance the Casino Queen iconic brand while introducing the sports betting industry leader to our state. Customers will consider only one choice for gaming and sports betting; DraftKings at Casino Queen.”
The deal will see the introduction of a top rated sports betting mobile application and retail presence in association with Casino Queen, subject to approval.