It has been revealed today that sportsbook giant and US arm of global betting provider William Hill, has launched retail betting services in the form of kiosks in a new deal with gaming corporation Caesars Entertainment.
The deal marks a strategic partnership between the two firms, which will see the introduction of William Hill US sports betting services open within hours at two properties in Colorado: Isle Casino Hotel and Lady Luck Casino in Black Hawk.
Residents who live in Colorado will now have more betting channels at their disposal, allowing them to wager on sporting events within the US and internationally.
David Grolman of William Hill US commented on the launch:
“We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks. Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.”
The link-up comes just ahead of the restart of many top-flight sports in the United States, including Major League Baseball with many teams in action straight away such as Mets, Tigers and Blue Jays.
Ken Ostempowski of Isle Casino Hotel and Lady Luck Casino Black Hawk spoke out about the deal:
“We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated Casino. Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”
William Hill US is a specialist in retail sports betting and will bring new avenues of wagering on major sporting events to bettors in The Centennial State.