888 Holdings, a juggernaut brand in the global gaming industry with multiple brands under its umbrella, has linked-up with content provider Oryx Gaming to strengthen its portfolio of premium games.
The partnership will see the introduction of content from Oryx Gaming and integrated across multiple regulated markets in which 888 operates.
Guy Cohen of 888 Holdings commented on the link-up:
“Our customers expect the best and most engaging casino experience and, by partnering with Oryx, we continue to strengthen our wide portfolio of premium games.
Oryx has a locally tailored approach to games and a strong reputation for delivering top quality content and player engagement tools. We believe their content will perfectly complement our existing offering and help enhance our user experience even further.”
Matevz Mazij of Oryx Gaming spoke about the new agreement:
“Partnering with such a premium brand as 888 is an important step for us as we continue to focus on growing and expanding our business.
The first half of this year has been strong for us and this deal will see our casino content reach new audiences that we are certain will enjoy the large, diverse and exciting offering we provide. We’ve got no doubt that it’ll prove a hit with the 888 audience.”
888casino, one of the group’s leading online casino operator brands, will integrate games from Oryx Gaming, allowing existing players to enjoy game titles such as Anaconda Eye, Wild Dolphins, Fire Eagle, Goldfire7, Crystall Ball and Ramses Book.