It has been announced today that IGT, the iGaming and betting giant behind the world-renowned PlaySports product, has agreed a new gaming and betting deal with New York City based bookmaker and daily fantasy sports provider FanDuel.
The agreement, a multi-year deal of four years, will see IGT boost its US presence will tap in to a greater share of the US sports betting market and provide a range of products and services to FanDuel’s new and existing retail FanDuel Sportsbooks across multiple states in America.
In addition, the daily fantasy sports specialist has agreed to integrate International Game Technology’s PlayCasino application, where it is already in operation and will supply a range of blackjack, roulette and slots games to its customers.
Matt King of FanDuel commented on the agreement:
“IGT’s PlaySports platform has been integral to FanDuel Sportsbook’s expansion in the U.S., as we currently leverage it to power America’s #1 Sportsbook.
IGT is the strategic partner that we will lean on to help us expand our retail footprint across the U.S. IGT’s PlaySports platform enables us to create an intuitive, technologically driven customer experience at our world-class retail sportsbooks for our customers, while its PlayCasino content enables FanDuel to deliver premium mobile casino entertainment in new and existing markets.”
What’s more is, the new partnership agreement extends on the two companies’ existing deal of similar nature that spans across almost ten different states where betting and gaming is legal.
Enrico Drago of International Game Technology concluded with details of the new deal and what it means for both firms:
“IGT’s multi-faceted, multi-year PlaySports platform technology and iGaming content agreement with FanDuel Group pairs the leading content and B2B sports betting provider with one of America’s most respected sports betting operators to propel an already winning partnership to new levels and create an abundance of opportunity for both parties.
IGT and FanDuel Group are positioned for continued success in the U.S. and we are committed to fueling FanDuel Sportsbooks’ sustained growth through our proven, market-ready platform, player-preferred game content and self-service betting technologies.”