It has been announced that iGaming platform provider BtoBet has struck a new partnership with African online casino and sportsbook Booster99.
The deal marks a significant milestone in BtoBet’s operating history as it looks to further strengthen its market position in West Africa with Booster99, an operator based in Nigeria, serving a share of an estimated 200 million Nigerian population.
Through its local Certified Partner, BtoBet has strenghtened its gaming and betting presece in the African market via STM Gaming, which has agreed the deal with Booster99, meaning its sportsbook and iGaming platform will link-up with BtoBet’s platform.
The technology provided by BtoBet will be utilised by Booster99 to power its digital channels in both online and mobile channels.
Currently Booster99 provides a number of product offerings to customers, including online and mobile sportsbook, with betting on major markets such as English Premier League, Spanish La Liga and Italian Serie A, along with live sports and casino games from leading developers Betsoft and more.
According to reports, this latest partnership is set to be the ‘first of a string of markets to be announced by the brand as they go live in multiple jurisdictions’.
Renuka Gonalia of Booster99 commented on the partnership:
“BtoBet is renowned for its uncompromising technologies with strong adaptability to the local market requirements. Through this partnership we will be able to offer our players an elevated and fully customised betting experience that will put us at the forefront of the local market. Through BtoBet’s vast experience in the region we will be able to cement our place as one of the best online bookmakers in the country.”
Booster99 will be able to meet its own expectations of delivering a diverse portfolio of offerings along with an enhanced user experience to players.
Sabrina Soldà of BtoBet concluded with details of the link-up and what it means going forward:
“Throughout the past years BtoBet have quickly expanded their presence across all markets, especially in Africa. We are thrilled to strengthen our position in Nigeria – which is considered as one of the major markets in the continent – through our new partnership with Booster99. I am confident that both companies’ shared passion to deliver a localised betting experience will reap excellent results on the long term.”