It has been announced today that the UK Gambling Commission has launched the competition for the awarding of the fourth National Lottery license since its inception.
The UK National Lottery is one of the biggest lotteries in the world and its current license, which is currently in the third license term, is due to expire in three years time.
This means that the UKGC is seeking to build on the success of the lottery’s almost thirty year history of raising money for good causes and providing opportunities for players and causes that need it, enhancing innovation and creativity.
Since the launch of the National Lottery back in 1994, more than £41 billion has been raised for more than half a million good causes.
Numerous key figures involved in the National Lottery spoke out about the changes and what the fourth license requirements will entail.
Neil McArthur of the Uk Gambling Commission commented:
“Today, the competition for the fourth National Lottery licence begins. Over the last quarter of a century, it has made an unprecedented contribution to communities across the UK and has made a difference to the lives of millions.
The National Lottery is a national treasure. It has a reputation for providing enjoyable games and a high degree of player protection, as well as a rich history of prize giving and returns to good causes. We are determined to protect and build on the reputation of the National Lottery.
For the fourth licence, we will be evolving our approach to regulation to build on the National Lottery’s huge successes. In line with our outcomes-focussed approach to regulation, we want the next licensee to have greater autonomy to meet the needs of players in 2023 and beyond, whilst ensuring there is clear accountability for the performance of the National Lottery.
Throughout our market engagement, we have been encouraged by a healthy level of interest from a range of different parties and we look forward to running a competitive process.”
There are a number of key changes for the next license award, which include:
- A fixed 10-year licence: A fixed term means that the licensee has a clear period for investment planning.
- Focusing on performance: Building on the National Lottery’s success to-date, the new licence will provide greater flexibility to maximise returns to good causes, hand in hand with ensuring safe and fair play.
- Incentive mechanism: A new incentive mechanism will ensure the licensee’s incentives and delivery are closely aligned with returns to good causes
- Protecting the brand: The licensee will be required to foster stronger relationships with the distributors of National Lottery funding to further strengthen the link between the National Lottery brand, its players, and good causes.
Nigel Huddleston British businessman and politician serving as Parliamentary Under-Secretary of State for Sport, Heritage and Tourism at the Department for Digital, Culture, Media and Sport, also added:
“The National Lottery has a positive impact on communities right across the UK, supporting thousands of good causes as well as the sectors that brighten up our lives including the arts, culture, heritage and sport. The fourth licence competition will secure the National Lottery’s future combining safe play with life-changing prizes. Most importantly it will help raise billions more pounds to benefit people’s lives in villages, towns and cities throughout the country.”
Furthermore, Dawn Austwick of The National Lottery Community Fund concluded with details of what the National Lottery has achieved since it was founded:
“The National Lottery has been at the cornerstone of communities across the UK for 25 years. In this time, National Lottery players have raised £41bn for good causes, supporting arts, sport, heritage and communities and transforming people’s lives. We welcome a strong competition to ensure this success continues for years to come.”