Sportsbook Operator CG Technology Acquired By Betting Giant William Hill US

Sportsbook Operator CG Technology Acquired By Betting Giant William Hill US

It has been announced today that CG Technology, previously Cantor Gaming, has been acquired by the US arm of global betting and gaming firm William Hill.

Effective immediately, the CG Sportsbooks at multiple locations were acquired by William Hill, including: The Venetian Resort, The Cosmopolitan of Las Vegas, Silverton Casino Resort, Tropicana Las Vegas and Palms Casino Resort Spa.

A message on the official CG Sportsbooks website reads:

‘One of Nevada’s largest sportsbooks operators since 2009, our Las Vegas-area sportsbooks have been acquired by William Hill Race & Sports Books, effective September 1, 2020.

We appreciate your business over the years. Customers with funds in their accounts have been contacted about the transition process. If you still have questions, please visit our FAQ page or contact us via our online form.’

Following the approval by Nevada regulators, the acquisition deal has taken place that allows the casino and betting operator to take control of sports betting facilities at four venues on the Las Vegas Strip.

Joe Asher of William Hill US shared his views on the acquisition:

“William Hill has long been the leading sports book operator in Nevada.

This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts.

It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”

Although the deal was first announced at the end of 2019, it has only completed within the last few days following months of uncertainty surrounding Covid-19.

The acquisition also covers the sportsbook platform provision and risk management services for the Atlantis on Paradise Island in the Bahamas.

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