A division of ViacomCBS and one of the largest digital sports firms in the United States; CBS Sports Digital, has today announced it has entered in to a first of its kind partnership with leading sportsbook William Hill US.
The two firms have joined forces to roll-out a range of new digital content and product integrations ahead of the fantasy football season commencing.
As part of the partnership, sports betting enthusiasts will now have access to new digital content offerings such as parlay free-to-play games, extensive odds and data across CBS Sports Digital platforms along with educational betting tools like betting calculators.
Where sports betting is legal in the US, people will have the facility to learn how to make fun-picks and predictions, betting understand betting markets and place bets on the William Hill US platform.
Jeffrey Gerttula of CBS Sports Digital commented on the first of its kind partnership:
“These enhanced sports betting experiences are the result of a true partnership between CBS Sports Digital and William Hill as we write a new playbook for our companies as well as the broader sports media and sports book industries.
Together, we will continue to create maximum value for sports bettors and fans by offering completely new and exciting ways to engage with upcoming sports events.”
Initially, the new betting product will roll out on CBS Sports Digital platforms, including CBSSports and CBS Sports Fantasy among others and betting options will be available in legal states such as New Jersey, Colorado and Nevada.
Ken Fuchs of William Hill US also spoke about the link-up and what it means moving forward:
“Our partnership is a first-of-its-kind, creating an experience geared to the sports fan and fantasy player that showcases William Hill content and products across the CBS Sports Digital landscape.
We’re ready for fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level.”
Reportedly, as part of the agreement, the sports betting giant William Hill will have exclusive rights to advertise its betting services across CBS Sports Digital platforms, including one of the largest fantasy sports channels across the globe.