It has been reported that online sports betting and gambling platform provider BtoBet has teamed up with Toplay in the Latin American gambling market in a deal that will see the integration of the Rappi platform.
Many of the firm’s operator partners within the region are looking to utilise the ‘fastest growing e-commerce platform’ in Latin America.
The most recent to integrate with Rappi is BtoBet’s partener in Colombia; Megapuesta.
David Romero Vega of Toplay also spoke out about the partnership and highlighted what it means for both firms:
“Toplay and Rappi bets don’t pretend to be another competitor on the licensed market, we pretend to be the ideal partner for all the legal operators and their providers.
I am more than confident that together with BtoBet we will have the possibility of connecting thousands of users in Latin America with authorized bookmakers on the Rappi platform.
The end-players are provided with a guaranteed transparency in this rapidly growing industry, ensuring that UX and player safety are on a par.”
Users of the Rappi platform in Colombia who are of legal betting age, have been accessing betting services in order to browse the various different betting channels from a variety of local and legal operators who are licensed to operate in the region.
Alessandro Fried of BtoBet commented on the team-up:
“From this point of view Rappi, with its 30 million users in Latin America, offers the perfect platform through which our partners can reach new customers via a new form of entertainment service.
Thanks to our partnership with Toplay, we have set the basis for all our partners across the region to gain access to this new e-commerce channel where they could entertain themselves on a secure and trusted platform.”
Over the next few future months, online gaming and betting will be expanding and the firm will be extending its reach within the Latin American jurisdictions of operation.