Online gaming giant and leading provider of slots, famous for its top rated online slot Starburst; NetEnt, continues its expansion in the United States with a link-up with BetMGM in West Virginia.
The deal marks a significant milestone in NetEnt’s corporate history as it enters the Mountain State for the first time and will tap in to a portion of the 1.7 million residents that live in the region.
The iGaming game supplier has linked-up with online casino operator BetMGM to supply a range of its high profile and innovative games to players in West Virginia.
This partnership between the two means that NetEnt has the opportunity to further enhance its presence in the United States and tap in to a larger audience in a key US gambling market.
Content is expected to launch very soon on the operator website, a joint venture between MGM Resorts and GVC, meaning that both existing and new players will have access to games such as Street Fighter II, Starburst, Rage of the Seas, Narcos, Gonzo’s Quest and Twin Spin.
Brian Kraft of NetEnt commented on the partnership and expansion:
“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country
Thanks to the strong performance of our games locally, the U.S. is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”
NetEnt has recently been given a license on a temporary basis by the West Virginia regulating authorities.
Following a large increase in gross gaming revenue, NetEnt continues to make strides in the United States and report strong figures in two other key states in which it operates: Pennsylvania and New Jersey.
Matthew Sunderland of BetMGM concluded with comments of why the deal was made in West Virginia:
“We have already seen great success with NetEnt content in New Jersey.
Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”