It has been announced today that casino operator Boyd Gaming and struck a new deal to partner with casino game developer Aristocrat to launch ‘B Connected Mobile’ – a brand new player loyalty app, which is available on operating systems IOS and Android.
The new app, developed by Aristocrat and Boyd Interactive is designed to provide the best possible guest experience and maximum engagement whether on the go, at home or on a casino floor at a Boyd Gaming venue.
The functionality of the new app has been carefully planned and crafted to ensure that customers of Boyd Gaming will have the option to view their account balances, promotional offers, drawing entries and loyalty program tier.
What’s more, at their disposal players will be able to have access to exclusive entertainment and promotions that are available in live-real-time, so that they can plan activities for a current or upcoming visit.
Blake Rampmaier of Boyd Gaming spoke out about the partnership and what it means for customers going forward:
“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties.
Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone.”
As part of the deal between the two firms, Oasis 360 CX Solutions engagement ecosystem from Aristocrat will be installed at all twenty-nine Boyd Gaming properties across the country.
Cath Burns of Aristocrat also commented:
“We are thrilled that Boyd Gaming has selected the Aristocrat suite of solutions to help transform both the guest experience and the industry.”
The innovative Oasis 360 CX solution is currently one of the most widely used management systems in casino properties across America, combining an array of tools and features, including slot machine management, promotions, loyalty points and rewards and table management.