The iGaming aggregator Relax Gaming has announced that it is to provide a selection of its innovative casino games to operators Paddy Power and Betfair via a link-up with parent company Flutter Entertainment.
The deal will significantly enhance Relax Gaming’s stamp in the United Kingdom and content from its third party game studios will also be integrated as part of the agreement.
Relax Gaming continues its strategy of growth and expansion within the iGaming industry and this latest partnership is a major move for the developer as its games will be made available to players of two of the biggest names in UK gambling.
Best Gaming Studios
Ian Gallagher of Paddy Power Betfair commented on the link-up:
“Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.
We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
Top games from Relax Gaming include: Money Train 2, La Fiesta, Marching Legions, Mega Flip, Hellcatraz, TNT Tumble, Mega Masks and Heroes Gathering among others.
Industry’s Biggest Brands
Daniel Eskola of Relax Gaming also spoke out about the partnership and what it means for the firm:
“The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
This partnership allows the award winning company Relax Gaming to reinforce its presence in the gambling market as a B2B multi–product provider that aims to drive innovative solutions to corporations within the iGaming market.