Scientific Games Expands US Market Reach With Hard Rock Deal

Scientific Games Expands US Market Reach With Hard Rock Deal

Casino, lottery and sports betting specialist Scientific Games has today announced that it has expanded its market reach in the United States with a new deal involving long term partner Hard Rock International.

The deal will see Hard Rock utilise the OpenSports and OpenGaming products across regulated markets in America, starting with Iowa and New Jersey.

According to reports, the agreement markets a significant milestone for both companies as services will be rolled out across digital platforms and retail solutions.

In addition, Hard Rock International will power its innovative iGaming offering in the state of New Jersey by utilising the OpenGaming solution, which will be available via Hard Rock Casino apps and the official casino website.

Next Level Betting

Kresimir Spajic of Hard Rock International commented on the deal extension:

“We wanted to take our offering to the next level and Scientific Games and its product offering fit the bill perfectly.

The company’s sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state.

These are exciting times for Hard Rock International as we bring even more entertaining experiences to our loyal customer base.”

As the two corporations have an existing partnership in place, this latest deal builds on the already successful collaboration to offer players the ‘ultimate omni-channel sports betting and igaming experiences’ with scaleability at its core.

Deep iGaming Expertise

Jordan Levin of Scientific Games also shared comments on the new deal and why it was made:

“The Hard Rock brand is instantly recognisable on a global scale and to extend our partnership with them once again is testament to our product development capabilities across iGaming and Sports in the US.

As the digital team of Scientific Games, we have deep expertise across igaming and sports and we’re looking forward to working with the great team at Hard Rock.”

Without a doubt this is a mutually beneficial partnership extension that will see the introduction of innovative digital and retail betting products that combine performance qualities with versatility.

Scientific Games is one of the leading casino aggregation platforms in the world and the agreement will see Hard Rock International tap in to a thrilling portfolio of games from leading casino game and slot developers.

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