Online gaming developer and distributor; Yggdrasil, has today announced that it has extended its existing partnership with gambling operator Betsson in a deal involving the distributor’s partner program YG Masters.
The deal will allow Betsson to utilise Yggdrasil’s GATI technology in order to access, develop and distribute casino game content.
This partnership extension also reaffirms the reputation of both Yggdrasil and Betsson with many mutual benefits for the gaming firms.
By signing this agreement, it will be the first of its kind in terms of an existing operator joining the YG Masters partner program and will provide an excisting opportunity of new content development that can be distributed to a wide audience through the Yggdrasil network.
Ciara Nic Liam of Betsson commented on the partnership extension:
“We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.
We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games.”
Global distribution and accelerated growth are just two of the key benefits that will come from the deal.
Betsson’s partnership extension with Yggdrasil means that the operator will be able to use the regulation ready toolkit that provides a preconfigured interface to develop games to specification using the latest modern technology in a quicker capacity with innovative models.
Stuart McCarthy of Yggdrasil also spoke out about the agreement:
“We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Customers throughout Europe already trust Betsson as a leading operator and this deal will bolster the reputation of both gaming companies.