It has been announced that the launch of a new Irish online casino by Gaming Innovation Group is on the horizon for offline casino operator Coastlne Gaming as the two firms agree a new collaboration deal.
The deal will mean that the Osla based iGaming provider will play a major role in launching a new brand using its innovative omnichannel gaming solution.
The new online casino brand, named Slotbox, will bring a single point of registration to the forefront for both online and retail consumers along with a shared banking wallet and player loyalty programme.
Coastline Gaming will remain the core operator of the Slotbox brand, alongside its additional eight operations across Ireland.
Richard Brown of the Gaming Innovation Group commented on the new casino launch online:
“Partnering with Slotbox, which has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties.
We look forward to delivering their online solution and omnichannel experience to their customers. I am confident that the two companies’ alignment in player first focus will drive a top class product and further enhance GiG’s track record of extending land-based gaming operations online.”
As part of the deal, Gaming Innovation Group will benefit from revenues generated by the new casino brand via revenue share and a fixed fee combined structure.
John Doyle of new casino brand Slotbox also shared comments on the deal and what it will bring to the table:
“At Slotbox, we are focused on building loyalty and value with our customers through a combination of excellent digital products, operational excellence, technological leadership and great service.
With our customer-first approach, we became Ireland’s most popular casino chain. We look forward to continuing to innovate and build on that success with GiG, and deliver a first-class omnichannel experience for our players.”
Gaming Innovation Group’s products are industry leading and are designed to drive sustainable growth via first class solutions that are adaptable and flexible, meaning they can be tailored to the exact needs of operators.