Online casino and sportsbook provider, BtoBet, part of Aspire Global, has today announced that it has agreed a sports betting deal with bookmaker giant Betfair.
The business to business gambling provider has expanded its market position in the Latin American gambling market via a Colombian link-up deal with Betfair, allowing the brand to take a foothold in the South American nation.
By signing the new deal, the provider’s state of the art product Neuron 3, the single solution platform which provides operators with integrated business management tools, will become more widely available in Colombia.
Tsachi Maimon of Aspire Global commented on the sports betting deal:
“This agreement paves the way for BtoBet to further expand into regulated markets across the world. It is a key advantage to combine Betfair’s strong brand and extensive industry knowledge with our flexible technology and competitive offering.
Aspire Global has once again proved that we supply the best solutions for all regulated markets and we are proud that Betfair has chosen us for the Colombian market.”
BtoBet, since the 2016 Colombian gambling regulation, is a leading sports betting brand in the country and has firmly placed itself as a leading betting site in the eyes of many Colombian residents.
Mike Woodbridge of Betfair also spoke out about the product integration:
“We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry leading trading and risk management capabilities.”
This latest link-up reaffirms the sportsbook providers commitment to growing and extending its presence in international gaming markets that are both established and emerging.