It has been announced today that the famous Bally’s casino brand owned by Caeasars Entertainment, has been acquired by US casino operator Twin River Worldwide Holdings.
An agreement was reached between the two firms that will see Twin River maintain the Bally’s brand for the Atlantic City venue ‘Bally’s Atlantic City’.
Bally’s Atlantic City is a casino hotel on the Boardwalk in Atlantic City, New Jersey and features a casino gaming space of over 200k square foot across two casinos.
Twin River Worldwide Holdings has agreed to purchase the Atlantic City venue from Caesars Entertainment as previously announced.
According to reports, there are plans being pencilled behind the scenes that may see the new operator rebrand all of its eleven casinos across the United States, in an attempt to revive the gaming brands within various states.
In addition, reportedly a sports betting website is currently in talks, which could also launch under the iconic Bally’s brand.
Although the financial details of this acquisition have not been disclosed, it is reported that as part of the deal; ‘Twin River has agreed to provide Caesars Entertainment a perpetual license to use the Bally’s brand at its existing Bally’s Las Vegas Hotel & Casino property’.