The new partnership will involve the bingo product provider becoming the sole bingo content supplier for the operator’s entire network of sites.
Broadway Gaming is currently known for its reputable bingo brands within the UK: Rosy Bingo, Glossy Bingo and Butlers Bingo.
As part of the deal, Broadway Gaming’s entire user base will have access to an innovative selection of online bingo games from Pragmatic Play’s bingo product category, including: Ballroom, Boombox, Lightning 90, Speedy 30, Rock’n’Swing and Bingo Blast among others.
David Butler of Broadway Gaming commented on the link-up:
“After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us.
Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations.
We can’t wait to see how the games will perform with our brands and on our network.”
Pragmatic Play has built up a solid reputation within the gaming industry and is a leading provider of casino and bingo games. Its bingo titles are known for having a fast and easy to understand interface allowing both beginners and advanced players alike to enjoy the game.
Melissa Summerfield of Pragmatic Play also commented on the providers latest partnership:
“We’re thrilled to see our products live with one of the most prominent Bingo operators in the UK market.
Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical.
We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.
Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”
Broadway Gaming has been in operation for some ten years and currently has a strong foothold within the UK gambling market with primary brand Butlers Bingo among others and will integrate Pragmatic Play’s bingo product on its operator brands in place of the existing provider.