It has been announced that the digital gaming division of Wynn Resorts; Wynnbet, has signed a new partnership deal with NASCAR that will see the formation of a multi-year national sports betting partnership.
The partnership will see Wynnbet begin a special collaboration with NASCAR for the promotion of sports betting experiences to fans in the United States.
NASCAR is reportedly excited to link-up with Wynnbet so that it can grow its sports betting channels whilst boosting engagement through race marketing.
Wynnbet is a rapidly growing mobile sportsbook and casino app that offers an array of sports betting products that are not only innovative, but based upon providing unique experiences and social betting mechanics.
Craig Billings of Wynn Resorts commented on the partnership:
“Like Wynn, NASCAR is an iconic brand. Together, Wynn Interactive and NASCAR will provide sports bettors in Virginia with one-of-a-kind experiences, both digitally and at NASCAR facilities in the Commonwealth.”
Ahead of the penultimate NASCAR race, Wynnbet is looking to expand its sports betting services in to the state of Virginia, following the legalisation of sports betting earlier in 2020.
According to reports, this latest deal will allow the involved companies to provide unforgettable and incredible experiences that are focused around the best-in-class hospitality.
Tim Clark of NASCAR also shared comments on the deal:
“We’re excited to partner with such a deeply experienced and innovative team to drive engagement and expand our sports betting offerings.
Wynn is a trusted and iconic brand and our new relationship advances NASCAR’s position in the rapidly evolving gaming space while delivering fans with yet another live-in race engagement tool.”
Potential betting markets that will become available as part of the partnership between NASCAR and Wynnbet could include top-finishing drivers, driver matchups, stage winners and bets tied to the number of the winning car.