It has been announced that the American professional basketball team based in Memphis, Tennessee; Memphis Grizzlies has agreed a multi-year partnership with FanDuel for the betting and gaming specialist to become the franchise’s official sports betting and daily fantasy partner.
This deal marks a significant milestone for both organisations as FanDuel makes it first NBA franchise partnership and the Memphis Grizzlies collaborates with its first ever sports betting operator.
Mike Raffenspberger of the FanDuel Group spoke out about the collaboration:
“As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused.
We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”
As part of the agreement, the Memphis Grizzlies’ brand materials will be offered to FanDuel for use in its sports betting and daily fantasy marketing, signage and media advertisements.
In addition, as the official sports betting partner of the NBA team, the gaming and betting provider will integrate a new fan experience enhancement whereby home and away game broadcasts will be readily available along with unique fan experiences.
This latest partnership comes just days after FanDuel launched its online wagering services in The Volunteer State as it continues to expand across the United States with multiple sporting collaborations.
President of the Memphis Grizzlies Jason Wexler concluded with comments on the new partnership:
“We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner.
Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom.
FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”