It has been announced that online gaming affiliate marketing firm; Game Lounge has agreed a new partnership with Yggdrasil Gaming that will see the iGaming marketer manage Yggdrasil’s commercial affiliate activities.
By signing the strategic affiliate partnership, Yggdrasil’s gaming content will broaden its reach across the industry and gain additional ground in regulated gambling markets.
CEO of Yggdrasil Fredrik Elmqvist commented on the partnership:
“Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent.
We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.
Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”
Alongside a full management and marketing programme, Game Lounge will have access to official insights from the iGaming developer, including slot machine Return to Player ratios, volatility levels, bet sizes, maximum wins and bet ranges.
In addition, as part of the deal, Game Lounge will undertake all online marketing operations for the developer to ensure games from Yggdrasil not only receive more exposure, but reach a wider audience of players.
Founder of Game Lounge Jonas Cederholm also shared comments on the new link-up and what it means for both firms:
“We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio.
With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”
Game Lounge is a leader in online marketing for iGaming companies within a number of online gambling markets, including the United Kingdom, United States, Germany and Japan among others.
According to reports, Yggdrasil has been looking for the perfect deal to strengthen its affiliate activities and Game Louge is thrilled to have been selected for the role.