The mutually beneficial partnership will see the game provider expand its footprint further in to Latin America whilst bolstering the game offering to customers of BetPlay.
BetPlay is a leading gambling operator within the region and provides a number of products to its customers, including sports betting, poker, casino and live dealer games.
Ezugi continues to broaden its customer reach with multiple regulatory approvals, including Estonia, Lithuania and Isle of Man, which in turn will contribute to the providers success and growth going forward in to 2021.
By securing certification in Colombia, not only will the live dealer specialist be able to offer its live games to players in the Colombian market, but will open more doors for operator partnerships within Latin America.
Carlos Mario Mora Alvarez of BetPlay commented on the integration:
“Partnering with Ezugi is a landmark moment for BetPlay, allowing us to offer our players the best live dealer content for the very first time.
Colombia might be a relatively new market, but players are savvy and discerning and are demanding the same variety of games available in more established regions.
Integrating live casino content into our game lobby has been high on our agenda and we are delighted to have joined forces with Ezugi to make this happen.”
As part of the deal, BetPlay will gain access to the entire game portfolio of Ezugi in order to hand-pick a selection of games that not only boost its offering, but also matches the target audience perfectly.
Erick Mendez of Ezugi, part of Evolution, also shared comments on the partnership and what it means to the live dealer company:
“We are thrilled to have secured certification in Colombia and offer live casino titles to players in the market via our operator partner, Betplay.
Obtaining approvals in regulated markets around the world is at the core of our growth strategy and entering Colombia further establishes Ezugi as the leading live casino provider in LatAm and beyond.
We have identified LatAm as having tremendous growth potential and Colombia in particular as a key market where live casino will enjoy incredible traction and engagement as it continues to mature.
We are pleased that our journey in Colombia starts with BetPlay and look forward to working with more operators in the region over the coming weeks and months.”
Ezugi currently offers more than twenty live dealer games within its product sector, including Lucky 7, Jackpot Roulette, 3 Card Poker, Blackjack, Live Roulette, Baccarat, Dragon Tiger and Andar Bahar among others.