It has been announced that Gaming Innovation Group, otherwise known as GIG, has partnered with one of the leading gambling operators in Latvia; SIA Admirāļu Klubs, for the launch of a new digital online gaming and betting product to match its offline reputation.
The deal includes a long term contract to be the sole provider of the gaming Platform from GIG, along with its sportsbook product and front-end development of the new online offering.
As part of the link-up, Latvian residents that currently enjoy the experience of SIA Admirāļu Klubs’ gambling halls, will be able to engage in iGaming and sports betting services online from a location of their choosing, or on-the-go via mobile.
Chief Executive Officer of GIG Richard Brown commented on the partnership:
“GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.”
SIA Admirāļu Klubs has a market leader of gambling services in the country of Latvia and its gambling halls provide Latvian towns and cities with a variety of entertainment options.
This partnership marks a significant milestone in both the provider’s and operator’s history, as it see’s expansion in to the Latvian online gambling market and the launch of a new digital online sports betting and casino offering.
The gambling industry in Latvia makes up a large share of the European market and the online industry is currently experiencing rapid growth in 2020 compared with previous years, with an estimated twenty percent revenue rise in the country alone.
A spokesperson for SIA Admirāļu Klubs also shared comments on the link-up and what it means for the company moving forward:
“Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves.
We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”
By joining forces, both SIA Admirāļu Klubs and GIG are able to use localised market knowledge and a recognised brand, combined with expertise and digital excellence, to launch a new operator brand offering that will capitalise on the growing popularity and market in Latvia.
Initially, the contract between the two firms is for three years and the new digital offering is expected to launch next year.