Online casino platform provider; Gaming Innovation Group, has today enhanced its platform frontend with a new collaboration with BlueRibbon, an iGaming player engagement tools firm designed to attract more players whilst boosting brand loyalty.
Co-Founder and CMO at BlueRibbon Dan Fischer commented on the deal:
“Teaming up with GiG is an exciting move for BlueRibbon.
Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition.
We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”
The partnership between the two companies will provide existing GIG partners with a locker of new tools, including customised jackpots that are tailored to audiences, with the aim of boosting engagement and entertainment value in-game.
Chief Commercial Officer at Gaming Innovation Group Ben Clemes also shared comments on the collaboration:
“We are excited to have partnered with a leading marketing platform like Blue Ribbon.
At GiG, we are always looking for ways to enhance and improve our existing offering to our partners.
Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio.
This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.”
In addition, the new selection of tools not only enhances the operator and player experience, but introduces depth to game offering with jackpot tournaments, bespoke mini-game jackpots and widgets.