A leading online sportsbook operator; PointsBet, has today announced that it has expanded further in to the United States with the launch of its online and mobile betting services in the state of Colorado.
Colorado now joins a list of US states alongside Iowa, Illinois, Indiana and New Jersey, where PointsBet is active and available for residents to wager on sports betting markets with a premium sports betting platform at their disposal.
PointsBet continues on its growth strategy and expansion plans as it brings sports betting to residents of Colorado, the home of the PointsBet US headquarters.
PointsBet USA CEO Johnny Aitken commented on the sportsbook launch:
“Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business.
This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game.
It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons.”
The firm is confident that its commitment to innovation, development and technology will bolster aspirations to grow its core employee numbers in the region.
In addition to the launch of its latest betting offering online, PointsBet will be growing its retail presence with the launch of a local sportsbook venue in the Double Eagle Hotel & Casino in Cripple Creek, Colorado.
PointsBet is celebrating the live digital product in The Centennial State with a bespoke offer that is tailored to consumers in the region, which provides access to a risk free ‘betting bundle’ of two risk free bets with a value of $500.
The latest milestone in the company’s roadmap makes a significant mark in the online betting industry and this latest state-specific product launch follows a partnership with Kroenke Sports & Entertainment to become ‘the official and exclusive partner of the Denver Nuggets of the National Basketball Association, Colorado Avalanche of the National Hockey League, Colorado Mammoth of the National Lacrosse League’.