A leading gambling operator in Africa; Sahara Games, has announced that it has linked-up with next generation platform provider Pronet Gaming, which specialises in delivering a future gaming and betting experience in both online and retail markets.
As part of the link-up, Pronet Gaming will supply the operator with its creative casino and sportsbook solution in both retail and digital form, for its brand launch in Nigeria and Kenya.
African Tailored Solution
CEO of Sahara Games Jeff Halloran shared his comments on the link-up:
“Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they wanted and adapted to their demands.
We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required.
Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”
The announcement comes just days after Sahara Games launched in the Ugandan gambling market with its innovative offering, of which includes more than thirty thousand live sporting events each week, live match stats, cash-out facilities and a full risk management service.
Along with its impressive array of sports betting features, Pronet Gaming will provide Sahara Games with access to one of the largest gaming portfolios in the industry with over six-thousand slot games, casino table games such as roulette and blackjack and game titles that are designed specifically for African players in regulated African gambling markets.
Pronet Gaming’s Chief Sales Officer Colin McDonagh also said:
“Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.
As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able to showcase them in your own unique way.
We are really looking forward to delivering this for them.”
All in, there are more than seventy casino game providers partnered with Pronet Gaming supplying existing and new slots and casino games for operators’ customers.
Reportedly, one of the reasons why this deal has been made between the two corporations is is to make the brand stand out from competitors with unique sports and gaming content in important markets.